2023 SEMA Manufacturer and Channel Partner of the Year Announced

It’s Show Time

Dee Zee Inc. was named SEMA Manufacturer of the Year and Summit Racing Equipment was named SEMA Channel Partner of the Year at the 2023 SEMA Show in Las Vegas, Nev.

Announced at the SEMA Show Kickoff Breakfast on Oct. 31, the awards are among the trade association’s highest honors and recognize the recipient’s outstanding contributions to the specialty equipment industry over the past year. Each honoree was nominated by SEMA Members and now joins the ranks of influential companies that embody the SEMA mission through their professionalism, service, integrity, and ethics that help propel the industry forward.

 sema show dee zee inc

Dee Zee Inc. was named Manufacturer of the Year for its success in delivering high-quality products to their customers through innovation, teamwork, and continuous improvements. The company brings a diversified approach to the marketplace that involves both original equipment manufacturers, as well as aftermarket. A connector for various segments within the industry, Dee Zee Inc. is always seeking new ways to expand their product line while maintaining a high level of quality.

Dee Zee Inc. is currently working with the Britedrop program owned by General Motors to make structural aluminum components for their electric delivery vans, a program that created 150 job opportunities across three shifts.

sema show summit racing

Summit Racing Equipment was named Channel Partner of the Year for their strong commitment to customer service and ability to deliver products to the consumer on a timely basis from their well-stocked warehouse locations. A long established and reputable destination for automotive enthusiasts, the company has put many manufacturers on the map with their consumer reach.

Summit Racing Equipment services a broad customer base, ranging from car enthusiasts and hobbyists to professional racers and mechanics.

Dee Zee Inc. and Summit Racing Equipment are among the more than 2,295 exhibiting companies at the 2023 SEMA Show. Taking place Oct. 31 – Nov. 3, 2023, in Las Vegas, Nev., the SEMA Show is the ultimate trade show for aftermarket professionals to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills.


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SEMA, the Specialty Equipment Market Association founded in 1963, represents the $39.2 billion specialty automotive industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. Association resources include market research, legislative advocacy, training and product development support, as well as leading trade shows such as the SEMA Show in Las Vegas, NV, and the Performance Racing Industry (PRI) Trade Show in Indianapolis, IN. For more information, visit www.sema.org, www.semashow.com or www.performanceracing.com.